AI outreach
AI outreach is the use of AI systems to automatically, scalably, and personally contact prospects via email, LinkedIn, and other channels.
Detailed explanation
Outreach, making first contact with potential customers, is one of the most time-consuming yet most impactful activities in B2B sales. AI outreach automates this process without losing the quality that manual personalization offers. The result: a sales team with the outreach capacity of a team of 10 SDRs, at the cost of one. Effective AI outreach consists of four steps: (1) Prospect identification, the AI finds leads matching the ICP. (2) Data enrichment, the AI collects company information, LinkedIn data, and buying signals. (3) Personalization, the AI writes a unique, relevant message per prospect. (4) Sequence management, the AI sends, monitors, and optimizes the campaign. Our outreach systems understand Dutch business culture: directness without pushiness, respect for busy schedules, and focus on concrete business value.
Synonyms
Examples
An HR software company launches an AI outreach campaign to 500 HR managers. AI-agent writes a unique message for each based on their LinkedIn profile. Week 1: 80 openers, 25 replies, 8 meetings. Total time investment human team: 2 hours (review and approval).
When to use this?
AI outreach is most effective for outbound sales to new prospects, upsell campaigns to existing customers, and reactivation campaigns to churned customers.
Your Company OS approach
At Your Company OS, an AI colleague prepares messages to customers and prospects based on your CRM and your own tone. Your team approves what gets sent.
Related terms
Want to know more about AI outreach?
Want to know how to put AI outreach to work in your organisation? Get in touch with Your Company OS.