Customer relationship management (CRM)CRM
Software for managing all interactions with prospects and customers throughout the entire customer lifecycle.
Detailed explanation
A CRM system is the central nervous system of your sales and marketing operation. It stores all customer data, tracks all interactions (emails, calls, meetings), manages your sales pipeline, automates repetitive tasks, and generates reports and insights. Modern CRM systems like HubSpot, Salesforce, or Pipedrive integrate with your email, calendar, and other tools to provide a complete overview of every customer journey.
Synonyms
Examples
A sales rep opens their CRM and immediately sees: 5 deals that need follow-up today, 12 new inbound leads, and a warning that an important deal has been stagnant for 10 days.
A marketing manager analyzes in the CRM which campaigns have the highest SQL conversion, and shifts budget to the best performing channels.
When to use this?
Implement a CRM as soon as you have more than 50 active prospects, multiple people working in sales, or management wants insight into sales performance and forecasts. A CRM is essential for scalable sales.
Sources & further reading
Your Company OS approach
Your Company OS connects your CRM to the rest of your systems, so your team and your AI colleagues work with the same customer data. What your AI colleagues may do in the CRM, you define together with us.
Want to know more about Customer relationship management (CRM)?
Want to know how to put Customer relationship management (CRM) to work in your organisation? Get in touch with Your Company OS.