Machine learning (ml)ML
Machine learning is a branch of AI where systems automatically learn from data and improve their performance without being explicitly programmed.
Detailed explanation
Machine learning is the technology that makes AI 'smart'. Instead of manually programming rules, an ML model independently learns patterns from historical data. In sales, ML applications are enormous: lead scoring, churn prediction, deal-win-probability, optimal send time, and pricing optimization are all ML-powered. Our lead scoring model learns from every campaign which prospects are most likely to convert. Our timing model learns when each individual prospect is most responsive.
Synonyms
Examples
A telecom company uses ML for churn prediction: the model analyzes 200 behavioral signals per customer and identifies 3 months in advance which customers are at risk of leaving.
When to use this?
Machine learning is the engine behind all predictive AI applications in sales and marketing: from lead scoring to churn prediction and next-best-action recommendations.
Your Company OS approach
Your Company OS uses machine learning as part of the platform. Your team stays in control of what happens with the outcome.
Related terms
Want to know more about Machine learning (ml)?
Want to know how to put Machine learning (ml) to work in your organisation? Get in touch with Your Company OS.