Enriching leads
New leads are summarized and enriched with context for sales.
AI for B2B marketing
AI for B2B marketing only works when leads are followed up better.
B2B marketing is not just about more content. The gain lies in better briefs, faster lead follow-up, smarter segmentation and consistent nurturing.
B2B marketing teams
FIRST PILOT
Start with campaign lead to follow-up brief: source, intent, segment, message and action for sales.
The first AI colleague for marketing should help pipeline, not just produce posts.
Built for B2B marketing teams
Focus on pipeline and follow-up
Strong internal link to B2B AI
Your Company OS
One place where your systems, your team and your AI colleagues come together.
Connect
Your systems talk to each other: email, calendar, CRM and accounting. You replace nothing.
Automate
Recurring work runs by itself. You approve the important steps.
Collaborate
Your team and your AI colleagues work in the same files, with one shared memory.
TASKS YOU HAND OVER
Where you hand over work right away
Concrete tasks that return every week and are quick to measure.
Following up on campaigns
Campaign responses get a suggested next action and personal context.
Preparing content
The AI colleague creates outlines, variants and repurposing suggestions.
Preparing CRM actions
Segments, tasks and follow-up notes are prepared.
Improving nurturing
Contacts receive suitable content and timing based on stage and signal.
Summarizing reporting
Campaign results are translated into learnings and next steps.
WHY YOURCOMPANYOS
No more work stuck between your tools.
A request in your email, an appointment in WhatsApp, a figure in Excel: someone retypes it or asks about it. In Your Company OS nobody has to.
Your Company OS
Outlook
Anne-Marit
Exact
HubSpot
Agenda
Tijn
Excel
WhatsApp
Cyrill
Karel
Frits
Henk4-WEEK APPROACH
We do not build everything at once. We take one recurring workflow live.
- 01
Choose the process
Together we choose the first process: recurring, well scoped and easy to measure.
- 02
Connect your systems
Email, forms, CRM, Drive and your existing documents are connected.
- 03
Automate the steps
Together we set the rules: what runs by itself and when it goes to a human.
- 04
Collaborate, with control
You stay in control: sensitive steps ask for your approval first.
Keep reading
Where to go next.
Frequently asked questions
Quick answers to the main questions.
How do you use AI for B2B marketing?+
Use AI for lead enrichment, campaign follow-up, content preparation, CRM actions and reporting, with human control over strategy and brand.
Is AI mainly for content creation?+
No. For B2B marketing, the most value often lies in lead follow-up, segmentation and better handoff to sales.
What is a good first pilot?+
Campaign lead to follow-up brief: the agent summarizes intent, enriches context and prepares the right follow-up action.
Peter van de Groep
Commercial contact at Your Company OS
YOUR CONTACT
Which workflow costs your team too much time every week?
Book an intake. Together we choose the first process and make clear what it delivers for you.